With the media landscape constantly evolving, each public relations programme we deliver is tailored to the client and their specific needs. The bespoke press strategy Hall & Co creates will depend on your individual marketing and business objectives and will be shaped around them. 

PR activity may include:

• Bespoke media campaigns

• Media relations

• Press release creation 

• Expert comments and bylined articles 

• Product placement within key press

• Look books to showcase new collaborations or collections to the media 

• Bespoke media features 

• Creation, management and delivery of press events

• Media briefings 

• Research and survey led content

• Digital PR, securing online coverage with backlinks wherever possible

Creativity is at the heart of Hall & Co and our creative expertise is used to amplify the brands we work with. We are able to offer:

• Campaign strategies

• Campaign media relations

• Campaign integration

• Brand stunt ideation

Having created and managed a number of high-profile lifestyle photoshoots for her interiors clients, Louise is well versed in creating imagery that not only the press will love, but is suitable to use on your website, social media channels and with retail partners, giving you the ultimate bang for your buck. 

Louise will take the hassle out of organising large scale shoots by coming up with the concept, creating mood-boards to clearly set the direction and look of the shoot and project managing it from start to finish.

Louise can offer:

• Shoot ideation

• Location scouting

• Concepts and mood-boarding

• Sourcing & creating shoot team (set builders, stylist etc)

• Room set direction

• Shoot management

Hall & Co can produce a vast array of quality copy and content depending on your needs:

• Blog copy

• Website & product copy 

• Press releases

• Award copy and submissions 

• Media toolkits & press release templates for you to adapt and use yourself 

• Look books 

• Brochure copy

• Customer newsletters

• Internal communications copy (e.g., newsletters, internal magazine articles, internal eshots etc.)

You may find yourself facing an issue or crisis which could lead to negative publicity. When this happens it’s important you are prepared and on the front foot. 

This is where Hall & Co can help you. Louise is experienced in advising and drawing up crisis communication plans to minimise and manage reputational damage.

As part of crisis communication support and planning, Louise will identify possible crisis scenarios and prepare a library of reactive media statements. In addition a comprehensive crisis plan will be prepared which Identifies key contacts and points of escalation internally.

We’re able to provide:

• Crisis communications strategy and plans

• Crisis media management

• Crisis evaluation

• Executive updates

• Organising media training

Planning and executing impactful influencer campaigns and managing gifted outreach to key influencers.

Activity includes conducting initial influencer research, influencer outreach and management, briefing influencers and follow through to content going live.

• Influencer campaign ideation 

• Influencer strategy 

• Audience insights 

• Implementation

• Gifted product partnerships

• Reporting

• Ambassador programmes 

One off cost to develop a PR or communications roadmap for a 12-month period.

We’ll have 2-3 workshop sessions uncovering your comms objectives, USPs, messaging, your audience and key media. This will be used to produce a comprehensive plan which includes target media, content ideas for each month, relevant key calendar dates to tap into, awards to enter, events to potentially attend or engage with, news hooks to consider and more.

On hand to provide one off or ongoing support for key accounts, Louise has the experience to hit the ground running with whatever is needed. Able to be flexible depending on the agency’s needs, she’s here to help you deliver and help in the short or long term.